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Modern Marketing Podcast

Nov 28, 2016

No one is responding to your email marketing campaign. 

Nothing you do is leading to more sales.

Your content strategy isn't providing any return on investment. 

 

Whatever the marketing fail, there's almost always a clear and evident solution.

 

Episode discussions:

 

  • Who’s most likely to fall victim to an...


Nov 24, 2016

The 3 Key Ingredients to Creating Sales on Demand

Many types of marketing funnels exist but have the same underlying premise which is taking someone who has no idea who you are and turning them into a customer.

With so many different funnels available, it’s difficult knowing where to begin…

until this episode of the...


Nov 21, 2016

You have a large amount of control over that first impression but also some aspects you don't control, notably when the impression is going to be formed.

What can be done to maximize the potential for your business to make a stellar first impression?    

Episode discussions:

 

  • How to use and leverage the myth of the...


Nov 17, 2016

 

Design is something you want to invest in because the rewards are significant.

Why is it so important to get it right?

Because no business can afford the consequences of bad design!

 

Episode discussions:

  • 5 reasons why great marketing needs great design
  • The consequences of using bad or inconsistent design
  • Why to...


Nov 17, 2016

 

One of the key things that separates digital marketing from traditional marketing is access to fast and efficient metrics that allow you to create high converting and effective marketing campaigns.

Digital marketing allows you to react and adjust on-the-fly which means better results, less money and less...