Nov 17, 2016
At a recently attended business growth seminar in Victoria, British Columbia,
Adam took notice of a topic that was repeatedly brought up:
How complicated online marketing strategy seemed to be.
It doesn't need to be complicated. The roots, strategies and underlying concepts of marketing are simple and have been used for decades.
In this episode:
- Facts on customer and client media engagement
- Ways to create an effective online marketing strategy
- The type of content that reaps the maximum reward possible
[04:30] Facts
In North America, over half of internet activity is performed from a mobile device.
Action: Your website and online content needs to be mobile responsive.
The average Facebook user spends upwards of 40 minutes each day on the platform.
Action: Leverage the power of Facebook ads
YouTube reaches more 18-49-year-olds than any cable network in the U.S.
Action: Not having a YouTube channel or not putting out regular content is a missed opportunity.
97% of all consumers are searching for local biz online
Action: Have an effective online marketing strategy.
[05:37] 3 ways to create an effective online marketing strategy
- Focus on making digital marketing a key component for your business
- allocate a sufficient number of hours each day or week
- dedicate a part of your budget toward digital marketing
- Focus on the channels your customers are most active on.
- Your average customer's age gives you an idea of which platforms will provide results.
- Search Google by typing in customer's age, demographics, etc. to find out where you can find your customers online.
[08:28] 3. Start creating.
- Share other's content: (blogs, articles, things that are relevant to your customers and business). Associative benefits as a thought leader and provide value to your customers.
- Create your own content: reaps the maximum reward possible.
- Include video content: talk direct to your phone, use screen captures, animated videos, VSL's, or hire a professional videographer
[14:39] Next episode: Retargeting (remarketing) and how you can leverage it in your business and more specifically: How to leverage Facebook's retargeting!